https://www.washingtonpost.com/news/the-switch/wp/2015/10/15/amid-the-adblockalypse-advertisers-apologize-for-messing-up-the-web/
I think this may not be apology-worthy. Â I mean, I can appreciate that the advertisers seem to have, essentially, shot themselves in the foot. Â Sucking up bandwidth, chewing through the battery on mobile devices, ensuring that users are so darned sick of video ads that they are now willing to pay EXTRA for pop-up blockers, as opposed to having their browsing experience infringed upon.
Okay, yes, they may be apologizing to EACH OTHER, or maybe to new and upstart ad companies out there, but this overreach on their part is going to have broader ramifications.
More than a few science-fiction writers have given us a vision of the future in which branding and advertising pay for everything, where the primary currency becomes, in effect, the user’s attention-span. Â Which has, ultimately, been the progression we have seen here on the internet (I happily pay of all kinds of things by letting ads play through).
But what this may herald is a shift in the way advertising handles things and that might mean that, in the future, our eyeballs might not be worth quite so much.
