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Tag Archive for media

What’s in a Name?

So I have this google alert set up for my name.

Yeah okay, in another day and age it would likely be some kind of narcissistic self-stalker thing, but running a business, as I do now, knowing what shows up when potential partners or clients google me, knowing what, if anything, is being said about me or my company, these are all valuable bits of feedback to have. And the world is a big-ass place. The odds that my name is unique, or even that it will *remain* unique are small. Very very small.

Once upon a Time you used duplicates to show lineage. Thurston Howell the Third, King Henry the Eighth, using the same name over and over, generationally, kept a family name alive, added the new generations accomplishments to the former, built an empire.

Not so much nowadays. I’m wondering how this new, almost required presence in the virtual space, Individual names are power, getting your presence on the very top of the search lists is a valuable commodity. I am wondering if we are looking at a future where names will begin to get longer, maybe more specialized. Already the addition of a middle initial can make a difference in where your name appears, what about multiple names, more creative spellings? In China a few years ago there was a baby girl whose parents tried to have the @ symbol included in her name, simply because there were so many traditional names already overused (well that was the official explanation at any rate).

If you’ve tried to get a hotmail or flail or yahoo address recently, you already know how hard it is to find something that doesn’t require a half dozen numbers tagged onto the end, the same goes for online avatars like you have in City of Heroes or World of Warcraft.

In my love for dystopian scifi, I can see a future where names are territory, to be defended against encroachers against all costs, to be bought and sold like any other commodity.

Sent on the run from the Bushi-go dev iPhone.

People 2.0

I’ve been hearing a lot about how things like the web and text messaging are keeping people from “face time” how we are all degenerating into a group of chair-ridden social degenerates who cannot spell, cannot speak, cannot even maintain eye contact in real-life social situations. That our children are going to grow up getting married on WOW and having virtual children rather than going to nightclubs, getting lit on drgs and booze and having unprotected sex like the previous generation was wont to do (if you believe the media, at any rate).

But the one thing people fail to take into account is that a very large percentage of the population is comprised of reasonably balanced people. There are addicts of every stripe, addicts for alcohol, for
sex, for videogames, for pr0n, for chocolate, for heroin, for soap operas, for Twitter, for Harry Potter, in fact, if it makes you feel good, if it makes *anybody* feel good, there’s probably someone out there who’s addicted to it.

But the majority of people, when they realise they have gotten hooked on something that is mucking up their life, they self-regulate. They limit their exposure, they set rules like, no drinking before 5pm, or, no TV on a school day. Sometimes it takes a little mucking about to get the balance right, sometimes you fall off the wagon, but you get up and get back to the balancing act again.

Thing is, social media and digital communication are not so different from any other type of communication. In place of reading facial expressions there are emoticons, hashtags, any number of ways to convey that emotion, and a recently savvy user can pick up on these just as quickly as a smile or a frown.

“But” you may say “but you can use those to lie. To say you are angry or sad with the intent of manipulating your reader.  BAD PEOPLE use those to trick kids into taking naked pictures of themselves and to get dates with people prettier than they are.”

“But” I say back “how us that different from what we do face to face? The false smiles and dishonest chuckles we have all grown up  practising as a part of everyday social graces?  It’s just as possible that the person you are meeting at the bar is actually half a million dollars in debt and has herpes, the fact that you’re meeting him or her face to face doesn’t change the fact that deception happens.”

It’s not such a difference to the experienced user. Someone who does their business online is going to be well versed in these forms of silent communication just like we can look at the misspellings in an email title and know if it’s spam or not.  Someone looking in from the outside, however, is going to see something else, they are going to miss the subtleties of repurposed semicolons and be blinded by the run-on nature of hashtag situationals.

So be tolerant of those who are as of yet unfamiliar with this new and subtler form of communication. Remember that this is a whole new language to them, like dropping a native Chinese speaker into a tribe
that speaks only Farsi. They will adapt, or be miserable, but the world will keep turning, one way or the other.  If you’ve already adapted, keep going.  If you’re two steps behind, you’re going to have to make the decision for yourself, do you *want* to take the plunge or stay dry?