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Tag Archive for Amazon

Still beating my head against the wall of understanding…

See, now I’m stuck on this subject.  I really want to understand just *what* it is about our industries that makes us so “different”.  A number of the game people I talk to say “on, no, we have nothing in common with the movie industry” and many of the literary people I talk with say “no, we don’t have anything in common with games”.  The movie people, well they don’t talk much, I leave a lot of voice messages for them.

In all three cases, the initial idea, the primary concept, starts with a single creative type.  For this example, I am going with Game Designer, the Author or the Screenwriter.  In all 3 industries the core idea can come from a producer/editor/agent/actor/programmer or some place else, but there is almost always a single entity at the start of the project.

That person develops the idea, they pitch it, they bring in people to create content to prove the worthiness of the project.  Then they either sell the idea (to a game publisher/book publisher/film studio) for production or they put together their own team and go indie.

In all three cases, this is around the point at which the single entity goes to a “team” dynamic.  A film or TV show acquires writers/storyboarders/concept artists/designers.   A Game acquires writers/storyboarders/concept artists/designers.  A Book acquires an editor/jacket artist/proofreader/marketing guru.

Strangely enough, in a “middle-of-the-road” situation, it seems to take almost the same amount of time for all three types of projects to get completed.  An average (no, not AAA like Bioshock2) game takes about 2 years to hit the shelves.  An average TV show seems to take about 2 years to pilot, produce, find a timeslot, etc.  An average book seems to take about years to get edited, proofed, typeset, designed and printed, etc.

In all three cases we have 1. An idea guy/gal.  2.  A publisher/Producer who fronts the money to make it happen.  3. A team of people who make it a reality.

In all three cases you can have that idea bought or taken away from the creator, run through a committee or “focus group” and churned out as something completely different from what went in (though I think this may be harder in Lit, where the single creator keeps a hand in through the entire process).

In all three cases, you have the money-fronting entity taking the lion’s share of the revenue.

In all three cases you have a “team” that needs to be paid above and beyond what the original creative type negotiated for their share.

In all three cases we are looking at the buying and selling of an idea.  Of a story.  Of an IP rather than a single, concrete physical product (though a the end of the process the IP has been turned into some sort of warehouseable products).

In all three cases you have the money-fronting entity trying to own the entire IP across all types of media (film, TV, Lit, Game, video, etc. etc.) in exchange for fronting the money.

So it seems the devil (as it so often is) is in the details.  Do the differences lie in the structure of the organizations?  The way the deals are cut?  The distribution and marketing?  Am I missing some crucial detail here?  If you know, post away!  I’m asking these things (and blogging away) because I genuinely want to see what everyone else seems to be seeing.

Why the heck do YOU care?

I got asked this the other day, why I care about what is/was going on between Macmillan and Amazon.  After all, I am not (yet) a published author, I am not an editor, proofreader, assistant to an agent, I am not personally involved with the traditional publishing industry as of yet.  I make videogames.  So why does this affect me? 

Laying aside the fact that I do have friends in publishing, good friends and new friends, people I would genuinely feel the world would be a somewhat dimmer place without (dimmer intellectually, that is).  As a creative type, and someone currently involved with the publishing process for videogames, the goings on in our sister industries are of great interest.  The Macmillan/Amazon mashup was a big deal, because we don’t often get to see two corporate giants mix it up so publicly and cattily, we usually don’t hear anything other than vague “insider”  reports until after the ash has settled and as buyers or observers we have to deal with the winner.

Here’s the thing, despite the fact that we are all arrogant f**ktards in our own unique ways, we are sister industries. Videogames, film, literature, we all have common histories, places where we touch and depart, close and dance away again. There are lessons to learn here, lessons about comportment, about what the online community or fanbase will do, lessons in just who has the cojones and who really has the power. In the absence of emperical evidence in one industry we often look to another to see how they handled a situation, or how they structured a deal. We all like to think of ourselves as standing alone, but the types of forces that affect one affect all. Piracy, publication, marketing, how to make our fans feel loved and our publishers grateful are not limited to books or movies or music. We all have to deal with them and we all have different ways to approach them. We all deal with the vagaries of intellectual property, we all have to work with the development and sale of something that is not a physical product, not something that you can warehouse and keep in an inventory, but rather an idea.
 
The deal struck between Macmillan and Apple sounds nearly identical to what is offered to App developers, and I suspect (please feel free to correct me if you know) it is almost the same for music and video as well.  So in the case of the iPad at least, we all need to be watching closely, because the less we are treated as different industries, and lumped under the umbrella of “media” by those that distribute our products, the more the firestorm in one area is going to splash over to affect the rest.Â