That’s really what these Big Dogs are all fighting for, you realize. Â The right to curate the future. Â Think about it. Â There is no way that a person (unless they are crazy dedicated to the idea and are willing to forgo all other interactions) can actually build their life to follow one science-fictional future or another. Â It takes specialized knowledge, it takes dedication, it takes CONSTANT upgrades and upkeep. Â It would take so much time, in fact, that you probably couldn’t hold down a regular job to PAY for all of the bits and bobs required to live that life, even in the confines of your own home.
So, if one is interested in a vision of the future (I tend towards the high-tech version myself), you have a few places to look.  Apple, Microsoft and Google are all pushing their own vision of the future, as are Elan Musk and Richard Branson.  I’d call them the front-runners because they are in the public mind (not just visible, but memorable, bring up one of those names and almost everyone knows them without prompting).
More to come on this topic.