image from: http://www.sumankundu.info/suman/Articles/Detail/How-To-Code-Independent-Cascade-Model-of-Information-Diffusion

I *like* the idea that we are able to track decisions, to watch as an idea or a meme cascades through a group of individuals.  It goes along with both writing and game deign, being able to drive an observer to one conclusion or another in spite of themselves.

I haven’t decided yet if that means (to me) that humans are a logical group, with thought processes that can be deliberately triggered by a “secret recipe” of ideas and images, or if it means that we are fundamentally emotional, and that these triggers  specifically touch thoughts and feelings that are common to all and thus cause common reactions.

http://www.sciencedaily.com/releases/2014/12/141222131551.htm